1xBet white label sportsbook kickstarts Melbet growth
1xBet is ready to meet the challenge of producing “modern, in-demand, simple and high-capacity betting products” for white label companions such as Melbet.com.
The sports activities betting company has go about obtaining more licences to increase the number of countries it can operate in, through both its B2C product and new B2B partnerships.
Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “Last year, because we received so many requests for B2B centered partnerships, we made a decision to make several white labels.
“The experience turned out to be quite successful, which stimulated the new B2B path for our company. Melbet.com has shown active development since operating the new system.”
1xBet, whose main operational activity is licensed by the specialists in Curacao, feels it can cope with the needs of multiple partners, having set up support services to perform 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning a number of different time areas.
Kiriushin continued: “We’ve already built up significant experience in operating our B2C system in various countries across several continents. This implies we understand exactly what our players need.
“Obviously, global design changes extends the time, but we are committed to producing modern, in-demand, simple and high-capacity betting products. We try to make our product as clear and simple for everybody as it can be, while implementing virtually all design recommendations from our B2B companions.
Andrea Pirlo joins 1xBet as brand ambassador
Andrea Pirlo, one of the very most revered players in recent soccer history, has became a member of 1xBet as a brand ambassador in a offer that will run for your of 2018.
Pirlo, who will feature in 1xWager advertising campaigns and be a part of marketing occasions, made this announcement on his Facebook page: “I’m pleased to announce my ambassador partnership with 1xWager company. We’ve many good events forward!”
In the meantime, a statement from the 1xBet press service read: “We’ve put a great deal of thought into choosing our ambassador. As a constantly growing brand, we needed a distinctive personality because of this role.
“Andrea Pirlo ticks all the boxes. We have a lot in keeping; Pirlo has always respected his opponents, followed the principles of reasonable play and was generous with his aids. Similarly, at 1xBet we care about our customers and companions and we respect our competition.
“Andrea Pirlo is a legend and we are honoured to work with him. He will help employ our target audience all around the globe. Joining makes with one of the world’s biggest football stars is the first in a number of ambitious projects planned by 1xWager for 2018.”
Before retiring at the end of the 2017 MLS season, Pirlo appreciated a decorated career in football, winning six Serie A titles, two Coppa Italia’s, two Champions Group’s and the FIFA World Cup in 2006, where he won more ‘man of the 1xbet mobile match’ awards than some other player.